In a proactive response to its rapidly ageing population, China is prioritizing the development of digital technologies tailored to meet the needs of its senior citizens.
Government Impetus
The Ministry of Industry and Information Technology recently unveiled a comprehensive work plan, signalling a concerted effort to ensure accessibility and convenience for older individuals in the digital realm.
Under this initiative, various stakeholders within the IT and communications sectors are being mobilized to champion the advancement of elderly-friendly digital solutions. This inclusive approach encompasses provincial, autonomous regional, and municipal administrations, as well as key players in the telecommunications sector such as China Telecom, China Mobile Communications, and others.
The overarching objectives outlined in the work plan delineate a roadmap for progress over the next two years. Key focal points include the establishment of standardized frameworks adhering to universal design principles, enhancing service accessibility and quality, fostering a robust industry ecosystem through collaboration, and addressing the equilibrium between supply and demand dynamics.
Central to this initiative is the optimization of internet applications to better cater to the preferences and capabilities of elderly users. Efforts are underway to fortify online safety measures, bolstering awareness of cyber fraud among older demographics while simultaneously enhancing fraud prevention protocols. Additionally, initiatives to bolster the efficiency and inclusivity of online services, such as expanding 5G network coverage in rural areas, are being pursued.
A pivotal aspect of this endeavour involves revising evaluation systems to assess the suitability and accessibility of internet applications for older users. Support mechanisms are being devised to facilitate professional assessments of elderly-friendly products and services, including the exploration of certification frameworks. Furthermore, the government aims to curate and promote a selection of over 300 senior-friendly internet applications as exemplars of successful adaptation.
Continuing Innovation
In tandem with these efforts, the government is fostering an environment conducive to innovation in smart health management and aged care products. Enterprises are being incentivized to offer exclusive tariff discounts on telecommunication products and services tailored to elderly consumers. Collaboration across diverse sectors, including academia, research institutions, and social organizations, is being encouraged to drive the development of senior-friendly technologies and secure patents.
What’s Next?
This strategic emphasis on digital technology for an ageing population comes within the broader context of China’s demographic landscape. With projections indicating a significant increase in the proportion of elderly individuals within the population by 2040, the imperative to address the evolving needs of this demographic is paramount. By proactively embracing digital innovation, China is laying a foundation to ensure the continued inclusion and empowerment of its ageing population in an increasingly digital-centric society.